Alina's Growth Strategy

From $10M to $100M in Luxury Real Estate

Watch the full discovery call recording to review our discussion

Discovery Call Summary

Current State

  • •$10 million in annual sales
  • •Focus on luxury listings in Coral Gables
  • •Average price point: $4 million
  • •Primary acquisition: Networking

Goal

$100M

Annual sales target in luxury real estate

Key Insights from Matt

Database Building

Build a database of 500 people capable of purchasing at your target price point ($4M+)

Marketing Strategy

Implement separate listing and marketing plans focused on luxury lifestyle, not just location

Social Media Presence

Establish consistent social media messaging with professional support

Position as Talent

Transition from doing open houses to broker opens while positioning yourself as the talent

Partnership Proposal

Coaching Investment: $1,500/month (to be determined by PRIME Coaching Partner Ted Hicks)

Next Steps

Action items to move forward with your growth strategy

1

Ted

Schedule follow-up call with Alina to discuss partnership structure and next steps

2

Alina

Review meeting recording and process information discussed about growth strategy

3

Ted and Alina

Determine partnership arrangement and coaching engagement structure

4

Ava

Begin building database of 500 contacts at $2.1M+ purchasing power

5

Alina

Identify and focus on 25 hyper-focused referral sources from network

6

Ted

Help Alina execute broker's open strategy and organize content creation

7

Alina and Ava

Develop organized social media posting plan focused on luxury lifestyle and Coral Gables

8

Dr. Ben

Schedule separate platform demo call with Alina and Ava to review MarketFlow system

9

Alina

Recruit 1-2 executor-focused agents to handle showings and sub-$1M properties

10

Matt

Send Jason calendar invite for Friday 1:30pm meeting